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The brand that will become LELO started in 2003 in the front room of Stockholm Townhouse, where three designers came together at the right time, with the right ideas, in the right place. It was an idea that would eventually reshape and overcome the limitations of an entire industry, and it began with a simple question:
What if our most intimate items are beautifully crafted so that we can display them with the utmost pride?
Thus the original LILY 7 is alive, the first LELO joy device. With this new type of sex toy word of mouth quickly snatches real designers, original products, and brands around the world. The sudden rise in demand for elegant and sophisticated ideas has started a revolution in sex toy design, feeding the combined desire for more beautiful intimate objects. That aspiration has not changed, but LELO has arrived. With offices from Shanghai to San Jose and most of these cities, LELO's story is inextricably linked to the changing sexual landscape.
We are not like any other brand: LELO has long established itself as a luxury pleasure brand, leading the market in design, innovation, technology, and reputation. Our heritage is built on quality, securing its place as the world's leading sex toy brand. But LELO is not just a sex toy brand; It is a self-care movement that targets those who know that satisfaction transcends gender, sexual orientation, race, and age. We feel the joy without shame, the joy of discovering all the wonders of one's body, thus giving our customers the confidence that leads to a fuller intimate life.
